SMITHHOUSE knew that finding early champions who would later become evangelists for the show was absolutely necessary. The team immediately began crafting a list of top reporters to provide early access to screeners and additional color and context before the public announcement was ever made. We embargoed the trailer with press friendlies, which landed coverage in multiple outlets, including Variety, TV Line, Deadline, The Wrap, TV Insider, Collider, UPROXX, Gold Derby, UPI, and more.
To amplify interest across audiences, the team leveraged the show’s most celebrated name, James Marsden, as a way to land major broadcast interviews. Ronald Gladden, who was plucked out of obscurity was thrust into the limelight and received extensive media training with techniques for talking to reporters during planned press days and alignment on the proper brand messaging, which framed Jury Duty as a comedy series versus a prank show. While Ronald took on the role as “the hero of the story” as a very likable character with popularity amongst journalists, SMITHHOUSE also ensured to maximize exposure for other supporting cast.
As soon as the show premiered, SMITHHOUSE executed a major PR push, which landed Ronald in New York, doing photo opps with the Empire State Building and being interviewed on the Elvis Duran in the Morning radio show. Our PR team also took advantage of the unique opportunities that the show’s judge, Alan Barinholtz, brought to the PR storyline. As a former lawyer, we took a unique angle to the narrative regarding how his legal background shaped his character and his first acting role.
In the weeks leading up to the finale, SMITHHOUSE merchandised the social conversation as part of our pitching efforts; lending further to Jury Duty being lauded as a breakout hit – with over 30 million views on TikTok and counting – it allowed the team to secure additional stories such as a feature in Vanity Fair. Prior to the series finale, Freevee hosted a red carpet event at Margaritaville in Los Angeles. SMITHHOUSE helped both conceive of and execute the celebration with full event support, which included filling a tight red carpet that focused on pop culture media — from Access Hollywood, E! News, Getty Images, People, Us Weekly and Shutterstock. Confirmed press that attended the event included AP, The Daily Beast, LA Times, Variety, TV Line, Deadline, USA Today, Reuters, Vulture and more.