Berman previously consulted for a spectrum of clients including MPRM Communications, Kay Unger New York, Wholesale Halloween Costumes and Blackfeet Films.
Prior to consulting, Berman served as Senior Director of Communications at MTV Networks where she oversaw multi-tiered press campaigns for high priority network projects including the launch of MTV’s scripted programming slate. Berman re-branded MTV’s Original TV movie franchise with strategic launch campaigns tailored to each individual movie genre. Original movies include: “Pedro,” “My Super Psycho Sweet Sixteen” parts one and two, “MADE: The Movie,” “Turn the Beat Around,” “Worst Prom Ever” and “The Truth Below.” Other campaigns include “The 2009 MTV Movie Awards,” scripted series “Awkward,” “Good Vibes,” as well as “World of Jenks,” “I Used To Be Fat” and “The Buried Life” (Seasons 1&2).
Berman spent two years at The Dowd Agency as Director of Accounts before moving to MTV. She managed and oversaw publicity, advertising and Emmy campaigns as well as event planning for several prominent clients. Some of the accounts Berman oversaw include “Meerkat Manor” for Animal Planet, the launch of “The Two Coreys” and “Psychic Kids” on A&E, “Sordid Lives” for “Logo Network”, “Ace Hardware,” “Yahoo!” and the launch of a children’s music brand “BoyintheShade.”
In January 2003, Berman served as press manager at NBC and launched the high-profile unscripted series “I Want to Be a Hilton,” which generated the most public awareness of any summer program on NBC. Berman became the official NBC liaison to the Hilton Family and implemented a comprehensive yearlong media campaign leading up to the summer 2005 premiere. While leading the launch of the Hilton series, Berman continued to run the press campaigns for “Third Watch”, “Law & Order: SVU”, “Last Call with Carson Daly”, “The Restaurant II”, “Macys Thanksgiving Day Parade” and “Macy’s Fourth of July Fireworks Spectacular.” In addition, she launched the first live late-night New Years Eve program for NBC; “New Years Eve with Carson Daly.”
Berman began her career at NBC as a research intern at “Late Night with Conan O’Brien” in January 1998, which soon earned her a place in the prestigious NBC Page Program. As an NBC Page, she covered many assignments throughout the network including working in the office of Mr. Robert C. Wright, President and CEO, of NBC. In March of 1999, Berman earned a position as coordinator for the East Coast Entertainment Publicity Department.
Berman graduated from Washington University in 1997 with a double major in art history and photography. She is originally from Woodbridge, Connecticut and currently resides in Westport, Connecticut with her husband Eric and daughters Emma and Charlotte.