In addition to the show-stopping, red carpet premiere in New York City, SMITHHOUSE executed a full takeover of the city in celebration of Maisel. There was an announcement during the opening bell at the NYSE, as well as the temporarily renaming of one street to “Maisel Way” and the shut down of part of 5th Avenue for premiere day events.
NYC Mayor, Eric Adams, signed a proclamation declaring April 14, 2023, “The Marvelous Mrs. Maisel Day,” as tribute to its profound impact on the city and the path it helped forge worldwide.
Since production began in 2016, the show created over 185,000 jobs and generated more than $82 billion in total economic output. Filming in over 350 locations across the five boroughs, the show embraced the city as its set, employing over 37,000 actors and craftspeople, including 344 dancers, 580 musicians, 981 day players and 35,619 background actors, and boosting the local economy and businesses.